"Here are some useful thoughts and tips on "green-washing" and "LOHAS-washing", including how to identify companies and products that are guilty of LOHAS-washing (LOHAS = Lifestyles of Health and Sustainability), from sins of greenwashing.
...Clearly, many companies are guilty of ‘LOHAS-washing’ and take advantage of current trends and interest without being responsible for the environment, health concerns, etc. There are LOHAS branded coffee shops, LOHAS energy bars, LOHAS beer, LOHAS wine and many, many more. Since there are no standards set in place, anyone can claim their product is a LOHAS product. For example, many companies wrap items in natural looking packaging and us green trees and a fresh, clean look in their advertisements, but they may or may not have a LOHAS product. This creates the opportunity for many companies to abuse the concept of LOHAS and dilute its essence for the sake of their own profit. Consumers need to be careful they are not being misled and need to research a company’s authenticity. In the U.S., ‘greenwashing’ is a term used to describe the practice of companies spinning their product as being environmentally friendly as a means to appeal to consumers. Be careful of companies that are greenwashing or LOHAS-washing....read more"
